FUZE Agency Blogs
When working at FUZE Agency, one of my main tasks was to write and publish blogs for both the agency and our clients. These blogs had the purpose of driving traffic through to our website when shared via social media, as well as to gain more organic traffic from Google with SEO optimised content.
The blogs I wrote for FUZE Agency were informative and engaging for those who wanted to learn more about different areas of digital marketing, from social media management to websites and SEO. In these blogs, I would provide easy to understand information for those who may be new to the world of marketing in the form of listicles and case studies, so that readers were able to come away having learned something after reading the blog.
At the end of each blog, I would include a call to action to contact the agency in regards to whichever service related most to the blog (for example, a blog on the latest social trends and updates would conclude in a call to action promoting our social media management services).
It is important when you are promoting something that can involve technical jargon that only professionals within the industry may understand to make your content reader friendly. If a reader is put off by confusing language that they are struggling to grasp, they are likely to click off of your website head elsewhere for the information.
