Visit Essex Blogs & Website Content
SEO optimised content can really be your best friend in the tourism industry, which is exactly why it was so important that I ensured we were publishing quality content regularly on the Visit Essex website. Our goal was to drive both locals and tourists to the site through engaging content that gave them the answers that they were looking for through search.
Lots of the blog content and website content that I have created for Visit Essex has been very seasonal, as when it comes to looking for days out and staycation spots, the time of year is one of the main things that an audience will take into account when looking for the perfect place to visit. I would create landing pages under our What's On page for seasonal events such as Father's Day, Christmas, and Easter, as well as seasonal blogs.
As well as creating seasonal content for websites and blogs, for Visit Essex it was important to take into account different audiences and their interests. For example, ensuring that we had sufficient information on our website about Family Friendly Days Out, Family Friendly Hotels, and more, helped us to rank highly for related searches around those topics.
Through keyword research, I ensured that we had quality content on our website that would boost our search page rankings for a wide range of the most searched keywords that related to our website.
